With nearly every city in the United States currently under a quarantine, the world seems to be facing an unprecedented pandemic. As a result, the world of yoga is suddenly experiencing an influx of new studio owners, and many in the yoga world are wondering what to do about it. I’ve often told people that yoga studios are a great place to start when it comes to finding new clients, and I’ll share some of the strategies I’ve used with you today.

People are coming to yoga again. We’ve seen this before. As the body recovers from all the changes we’ve gone through in the last decade, so do we. People are coming back to yoga, but not with the same intentions and goals as they had when they first started. The intention is still to connect with the source, but there is also a much deeper realization of the necessity of self-care and the need to take care of our bodies.

I am a yoga studio owner, and I have been practicing yoga for over 10 years. In January 2015  I started getting the flu every few weeks. As I laid in bed with my body aching, I knew there had to be something I could try to make a difference. After doing some research I stumbled upon two things: first, there is a lot of speculation about what, if anything to do about the flu, and second, the yoga community is very much alive and thriving. I thought it would be a good idea to share what I have learned so far.

Robert (Bobby) Kittleman currently lives in Orange County, California with his beautiful wife and two boys. But he was born in a small town in Texas, near SpaceX’s new spaceport.  There he developed a deep love for the baseball team Houston Astros that could be described less as an obsession than a way of life. After moving to California several years ago, Bobby discovered the practice of yoga and began taking classes with Jenny, co-owner of Ra Yoga.  Eventually they joined forces and started their own communal yoga studio. Bobby’s favorite yoga pose is the camel pose, because it embodies his belief that it takes a lot of confidence to open your heart, but that the effort is always worth it. As a business owner going through a pandemic, he said recently, you have to work hard, so you have to tell a lot of stories. Tri-Council

  • Focus on your mission

o As the owner of a yoga studio, this year has brought more surprises and changes than I could have anticipated. However, what has enabled us to rise above the chaos is maximum concentration. Regardless of COVID, our mission remains to create a safe and inclusive space that is supported by the community, and I constantly try to remind myself and my staff of that.  Whether that space is indoors, outdoors, or online, our core values and intentions remain the same, which helps make it less overwhelming and more attainable.   word-image-4998

  • Customers are at the centre of everything

o Although much of our communication and interaction has been face-to-face, COVID has taught us to use all possible means of communication to regularly inform our clients.  Our community is very supportive and deserves as much transparency as possible, even if the news is not always pleasant (such as facility closures). In this difficult period, we have built an even deeper relationship of trust with our clients by demonstrating our vulnerability and maintaining a comprehensive and cordial approach to cases. word-image-4999

  • Maximize operational efficiency

o Limited classroom capacity, budget and staff cuts mean we are trying to do more with less.  To provide our customers with the safest possible environment, we have taken up this challenge by striving to be as efficient as possible. We have detailed checklists, online job tracking capabilities, thorough cleaning procedures and temperature controls that work like clockwork. It took some getting used to, but with a clear statement of our expectations of the staff, they were able to complete all tasks with ease.   word-image-5000 Pro tip: We continue to expand our business with a focus on online platforms such as social media, live streaming, emails and newsletters to engage our customers and expand our existing customer base. This flexibility in communicating with customers online allowed us to reach customers who live outside the region and would not normally be able to participate. Ra Yoga Studios currently has four offices open in Costa Mesa, Newport Beach, Irvine and Long Beach that follow strict COVID safety guidelines.  In addition to our physical locations, our extensive online streaming platform Ra Yoga Live offers 6 live classes per day, with the last two days of live streaming always available.  In person or online, we invite you to join our community and breathe the light.In the days after the first case of Ebola was diagnosed in America, the world was trying to figure out a way to stop the spread of the deadly disease. Some argued that the best way was to stop people from traveling to countries where the virus is more common. Others argued that the best way to stop the spread of the disease was to make sure that people in West Africa knew how to prevent themselves from getting Ebola in the first place.. Read more about ra yoga live tv and let us know what you think.

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